Agenda

In honour of International Women's Day 2012 theme of "Connecting Women, Inspiring Futures", the Waterloo Region Small Business Centre is hosting a fascinating evening for you to learn about and explore advances in the field of Augmented Reality in Interactive Digital Media.

Join US! 

The Waterloo Region Small Business Centre invites you to join us March 8th, 2012 at Quarry Integrated Communications (St. Jacobs) in the UW REAP Felt Lab for Tapas & Refreshments, a Tour of the Felt Lab and Guest Speaker: Helen Papagiannis.

Helen is a designer, researcher and consultant specializing in Augmented Reality, two times TEDx speaker, and among the top ten specialists currently shaping the AR industry around the globe.

Are you asking what is Augmented Reality?!? Well remember how excited and awestruck you were during your first 3D movie experience? Characters and objects flying out of the screen made you feel that it was the best thing that ever happened in the area of digital technology. Now imagine objects on the screen responding to you personally. This only describes a part of what augmented reality (AR) is all about. AR is a technology powerful enough to blur the lines between reality and fantasy to an unbelievable extent.

Just as special effects have transformed the film industry and created many new opportunities for careers, Augmented Reality and Interactive Digital Media is also opening up the frontiers for creative and technical innovators.

And you can experience this breakthrough technology in the Waterloo Region!

Whether you're an artist or a techie, this evening is a great opportunity to learn more about how arts and technology collide and create new ways for humans to experience the virtual world. don't miss this great opportunity to share ideas about career opportunities that integrate artistic creativity with technology.